I came across this in Target during Christmas time. Now, I am not a fan of the concept of the Elf on the Shelf and I’ve heard quite a few anecdotes of kids becoming freaked out - like the girl who called 911 because it fell and she didn’t want to touch it because kids are told that if they touch it they won’t get any presents. But between companies looking for a cash grab and those Jewish families who want to celebrate not-Christmas (like the ones where I went to high school that had Hanukkah Bushes (Christmas Trees with blue lights) and Hanukkah outside decorations), I guess this was inevitable.