It is a fact of life that things will be bootlegged. (commonly called pirated, but this is one area where I strongly agree with rms. Piracy is a horrible thing where people get kidnapped on the ocean and die. I have in-law relatives who have died from pirates. So I don’t find it cute to compare that with people who acquire things without paying for them) We usually think of digital items, but go to Chinatown in New York and you’ll see the same thing going on with physical objects. So what’s a company to do? My least favorite route is digital restrictions management (DRM) because it just makes things a real pain in the butt for legitimate users. (It also makes criminals of people who just want to rip their DVDs and BluRays to their laptops or media centers) My favorite tactic (which works best with games, but I’ve seen it with music and movies), is to mess with the person who didn’t pay for it. I’ve seen games that are extremely mean about it (mean being in the eye of the beholder since these people didn’t pay for the game) where they make it so that the final bad guy is unbeatable (after all those hours!). Others glitch out halfway through.  Game Dev Tycoon developer Greenheart Games was able to use the subject of their game (in which you’re a game developer - META!) to come up with a unique solution. On the same day the game came out, they started a torrent with a slightly modified version of the game. It works just like the paid version for a while.  Then you get this message from your developers: